We keep learning, experimenting and in return educating brands and users on digital. We help them mine digital opportunities and most importantly we do things that impact their bottom line. We are big on analytics and mapping of the end to end customer journeys and optimising them using the latest CRO (conversion rate optimisation) techniques. We used to be clients at one point, employed by some of the world’s best brands such as Intuit, WSO2, Leo Burnett, AirFrance-KLM, Unilevers to name a few. But we felt that traditional agencies didn't get us, hence we devised our own lean testing based approach to digital.