The sad reality is that people of all sexes, ages and cultures feel they look unattractive. In fact studies show that only 4% of women across the globe consider themselves beautiful. Furthermore capturing the perfect ‘selfie’ that makes us look and feel attractive with today’s mobile devices is challenging. So in the pursuit of the perfect shot we capture 26 photos on an average before settling on ‘the one’. Wanting to be beautiful is human nature. The feeling of being unattractive however is fundamentally caused by the unrealistic and unachievable beauty standards set by society. So in early 2016 Phi Technologies was founded to develop the technology that would help solve this social dilemma that has created extreme self-criticism, low self-esteem and confidence in people across the globe. Built for iOS and Android devices, PIQme is a data driven and blockchain enabled new generation mobile camera application - here to revolutionise both the photo and beauty industries. It is a first of its kind application that instantly captures flattering selfie’s on the 1st click time and again – without the need for editing. But it is also ‘Social Movement’ that unifies and empowers its community of users across the globe to re-define the ‘Face of Beauty’ by creating a new realistic and achievable standard. At Phi Technologies every member of our team has a passion for excellence, commitment and the required skillsets. We are all proud to be involved in developing the technology that will make a positive impact in the world and to people’s daily lives.