It all begins with the customer. If you’re a business looking to grow it’s customer base or attract new investors, you can’t succeed if no-one knows who you are, so in the modern environment a proper, customer-centric sales and marketing strategy is vital If you don’t know what questions they are asking, you can’t give them answers, you’re not coming high on their searches, not appearing in their feeds, and probably not solving their problems, and if you’re not, you can guarantee someone else is. Whether you need a keyword and content strategy, wondering why your competitors rank higher than you or want to formulate a credible and effective sales and marketing plan, Simplifying Marketing is the place to start.