Catalyst Group ECR was founded by Lori Moen, who offers over 35 years of both life experience as a business owner and training in the fields of corporate sales and sales management. She has worked in both the corporate world and in sales management, and now seeks to offer others the opportunity to share her coaching tools with business owners who are interested in working on their business, not just in their business. Lori has proven herself time and again, maintaining profitability for her company during the recession, growing revenue, increasing efficiency, and strategizing growth plans. Business owners coached by Lori find themselves more efficacious in their professional and personal lives, with the ability to take charge and handle obstacles with finesse. Lori is also a member of the International Coaching Federation.