Trust Impartial Arbiters As a modern entrepreneur, you are tired of traditional sales tactics used in B2B sales. Like your customer base, you put more faith in recommendations and referrals than the promises of direct marketers. And that makes sense. Reps are motivated to do what it takes to make the sale, and that doesn’t include laying out the pros and cons of their solutions. This is why so many entrepreneurs turn to third-party trusted advisors such as Ecselio. Our goal isn’t to sell you on a particular solution, but to help guide you to the providers that best meet your needs and goals.