Established in 1984, Prime Supermarket is one of the pioneer local supermarket chain. Started with 5 mini-mart outlets in its early years, Prime Supermarkets went full format, occupying more than 10,000 sq. ft. in 1991, lending strength to what it is today – the largest Singapore family owned supermarket chain with 25 outlets spanning across the island state. Prime Supermarket is one of the first to extend its supermarket operations to 24 hours, to provide an extra level of service to our heartland consumers. We have embarked on an upgrading plan to equip ourselves with better customer service skills under the Customer-Centric Initiative program. Prime Supermarket is actively driving the development and promotion of our house brand, Prime Choice. We are currently undergoing a phase of stores upgrading and renovations. Prime is putting a strong emphasis on community building and sustainable development by going upstream and producing food locally and organically.