Referrals, word of mouth, organic traffic... These are all the icing on the lead generation cake. They can't be relied upon to grow a business in any reliable or sustainable way. Paid ads can. Paid ads actively seek out potential customers and drive conversions. Paid ads quickly give you feedback on what marketing message and channel is working. Paid ads drive traffic back to your website through retargeting of website visitors. Paid ads build brand awareness by letting you seem like you are 'everywhere' when in fact you are only appearing that way to people who have already connected with your business. Paid ads allow you to know which sales funnel is working and which funnel is wasting your time. Paid ads let you test the various parts of your sales funnel so that you can optimise, improve and get more conversions. Paid ads are what serious businesses use to grow and scale. Paid ads are what we, at Brooks Agency, specialise in. We don't get distracted with all the other agency options or push you down rabbit holes that don't focus on ROI. If you want to get real results from your PPC Campaigns, send me a message on LinkedIn or visit https://brooks.agency and fill in our contact form.