When we first started the Yatta Life brand, we simply knew that we wanted it to stand for getting outdoors and having fun. Since that time, we’ve learned the value of creating a certain culture around the brand. Yatta Life is about people who are constantly looking for new ways to enjoy the great outdoors. It is about constantly creating new tools and new gear so that there is never another reason not to get outdoors. It is about constantly exploring and finding something new.