Our brand mininch is derived from “mini-inch” (the same pronunciation), which simply indicates our design mindset and goal -- we aim to make all products perfectly exquisite & sophisticated in every inch, and every detail. Furthermore, we use a single “i” in the middle is also representing the spirit of innovation, improvement, and intelligence; to imbue these elements into our design for creating a better life! All mininch key members have great credentials and complimentary expertise in design, manufacturing, marketing, and project management; also won a number of awards including 2013 iF product design award. By leveraging everyone's profession & experience, we create good designs for improved lifestyles, moving from concept to production.