Creating a culture, organisation and processes that help corporates build products and services users love. Helping managers to realise their strategies and objectives. Supporting a mentality change that lets managers get out of the office, talk with customers and iterate their products and services quickly. Introducing methodologies like Design Thinking, Lean Stack, Holocracy or Effectuation. Being a facilitator in overcoming the corporate's biasses, changing perspectives and leading business sprints to validate product oder service market-fits.