The Media Literacy Council (MLC) is a group of members from the people, private, and public sectors. The MLC spearheads public education on media literacy and cyber wellness, and advises the government on appropriate policy responses to the evolving world of media, technology, and consumer participation. In today’s digital and social media landscape, the Council seeks to address problems such as cyber safety and security, discernment of online falsehoods, cyber bullying and uncivil online behaviour. Its role is to cultivate digital users' critical-thinking skills and refine their understanding of the issues in the online world so as to empower them to be safe, smart, and kind online.