Gorjana and Jason Griffin Reidel followed a creative impulse and founded their eponymous collection in Laguna Beach, California in 2004. From the beginning, the driven and passionate duo have combined their individual strengths to build their company from the ground up. During their first year, the couple hit the road with samples in tow and drove a collective 50,000 miles to sell the first collection. They fulfilled Initial orders from their apartment floor, and worked the national trade show circuit as a team of two. Thanks to relentless hard work, that creative impulse is now a full-fledged business that is still owned and operated by the couple today. As co-founders, the couple values adaptability, authenticity and paying it forward. This dynamic pair continues to grow their business rapidly, all while prioritizing supporting nonprofits nationwide. For career opportunities, visit at www.gorjana.com/careers