COMPANY IS CLOSED. PRINCIPALS HAVE RETIRED. Cardinal Company is a Dallas-based consulting firm providing executive level expertise in strategic brand marketing, business development, marketing management, corporate culture and employee engagement. Cardinal has helped numerous consumer, service-based, private equity and business-to-business clientele establish and/or improve business strategies and marketing activities -- from start-up to mature brands. Client experience includes restaurant/retail, consumer package goods, healthcare services, and professional/financial services. We provide expertise and counsel in the following areas: Brand positioning & strategic planning Marketing planning & execution Market analysis & consumer research Advertising, digital & PR New business / product ideation & launch Business turnaround Corporate culture & internal communication Executive coaching