Here at Point B Marketing, we believe in well thought out plans developed by the right people achieve the strongest results for all businesses. Much in the same way as a financial planner would start with the end in mind, we work with our clients to envision what success looks like them. Before we build a map we work with you to picture the destination. We know we will never be more than 50 percent of our client's success, for us to achieve our goals we are committed to working with teams that are engaged, movtivataed and have the foundations of success already in place. As Jim Collins would say, leaders of companies that go from good to great start not with 'where' but with 'who'. Why We Believe Strategy Is So Important Your marketing strategy and plan will serve as your roadmap from where you are now, your point A, to your desired goal, your Point B. As the great Sun Zu put it, "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." Your marketing strategy will provide your team with a goal, purpose and provide you with a guide to success. If you would like to start planning your stratey now we have put together a free resource to help you on your way. Check out our resources section of our website.