Airlogix Loyalty Group specialises in investment and advisory in the area of coalition loyalty and rewards programs. We have a team that is expert in this area - with substantial experience in running major coalition rewards and loyalty program companies, and major frequent flyer programs. This is a business model (when a stand-alone fully funded business) that is properly understood by very few. We are of the few that do. WHAT WE BRING We bring: • Considerable IP, 100+ years of expert knowledge, thought leadership and strategy • The value of past, highly profitable success in this little understood area of business • A history of planning & project management for big program (re)launches • Wide-ranging, senior relationships, particularly in the aviation and payments arena We bring profits. We understand • Segmented buyer behaviour, big data and how to use it • The full marketing & media landscape, including digital advertising, social and affiliate marketing • How to attract the best talent • We know how to run high performance focussed businesses. We understand what it takes. We know: • How to monetise this type of business • Direct and database marketing like the back of our hand • The best digital technology to deliver the customer experience at a positive ROI • How to negotiate and manage strong commercial partnerships We know how to succeed.