The Sales Management Association is the only global, cross-industry professional association for managers focused in sales force effectiveness. Our members include professionals in sales operations, sales enablement, commercial effectiveness, sales leadership, and other functions that support the sales force. We promote professional development, peer networking, best practice research, and thought leadership in an effort to help all professionals who support, manage, coach, and lead sales organizations. About 85% of our members are practitioners; the remainder are students, academic faculty, professional trainers, management consultants, and solutions providers involved in sales force effectiveness disciplines. We manage virtual and regional events that provide high-quality training and networking opportunities; these include small workshops focused in core sales management skill sets. Additionally, our annual Sales Force Productivity Conference is the premiere sales effectiveness conference, and is held each fall in Atlanta.