The world is constantly changing and we are changing with it. How do we develop in comparison with other organizations? Comparable works, from service design, service marketing and behavioral sciences, on better customer insight and distinctive service propositions. Change. Comparable supports change processes in companies and organizations. We teach teams and managers to think differently about change. Everything is constantly changing, except humans. That's why change is easy. Servitization. Comparable guides companies in the servitisation process. From a product focus to an orientation on solutions and services. This is also a change process. Customer research. Comparable conducts customer research in the services environment. In doing so, we focus on the context, rather than on individual customer satisfaction assessments. Ranking provides relevant information for improvement and growth.