Founded in 2002, Avvio specializes in the science of direct guest acquisition for hotels. In 2017 Avvio launched allora.ai, the world’s first hotel booking platform powered by artificial intelligence. Allora.ai creates a personalized booking experience for every guest throughout the online journey, driving brand engagement and unparalleled guest acquisition on the direct channel. As of January 2021, allora.ai has nurtured over 400m direct guest journeys across hundreds of independent hotels. Building on the value created to hoteliers by personalizing the guest booking journey on the direct channel, allora.ai now takes on the challenge of reducing booking cancellations. May 2021 saw the launch of the allora.ai - Booking Retention Engine™, protecting hoteliers from the rapid growth in direct cancellations whilst improving the profitability of the direct channel and associated marketing efforts.