The roots of the Steadfast Consortium go back to 2008 with the launch of the pharmaceutical company, Steadfast Medishield, which soon became a name to reckon with in the field of renal care. Today the Consortium is a conglomerate of eight Strategic Business Units committed to transforming the world of health, wellness and fitness. The group has a presence and dominance in various sectors of the health care industry, including renal care, sports and wellness nutrition, and fitness. In the last 12 plus years, the Consortium has evolved with its namesake. It has delivered healthcare to the people and people to healthcare. It has consistently broken new ground and launched innovative products, be they life-saving medicines or high-quality nutritional supplements for athletes and fitness enthusiasts. Steadfast Medishield launched Steadfast Nutrition (to revolutionise sports and wellness nutrition in India); Nutrition Daily (to give health information, tips and diet consultations); Steadfast Health (to provide healthcare beyond medicine); Steadfast Sports (to create a stronger and fitter India in the world of sports); Nutritionist Nanny (to guide on health-related issues); Local Verandah (news, entertainment, fashion and lifestyle portal); and Noida Cycling Club (to promote a carbon-neutral city, inspire people for cycling and for networking).