THE JOURNEY OF THE BRAND... “Lokum Istanbul” brand embarked on a journey to bring back Ottoman-Turkish cultures' centuries old delicacies and habits that no longer enjoy the popularity they deserve today with universal touches and adaptations. Turkish Delight, Akide Candies and Cologne Water, our almost forgotten cultural items that no longer receive the demand they deserve, came back to life, meeting “Lokum Istanbul” designs, and began regaining their popularity in the national and international markets. Brand's main characters today are Turkish Delights, Akide Candies, Cologne Water, Candles, Hotel&Spa Products, Books and personal printed matter collection. All of these characters were defeated against the modern circumstances throughout their historical journeys, loosing their popularity, but in fact each of these are values that help people to feel happy. As such, Zeynep Keyman, creator of the brand, acting on this perspective, redesigned these values to add authentic and essential characteristics to modern life. Each of Z. Keyman's "Lokum Istanbul" stores is a lifestyle store that aims to appeal to five senses of human being with their unique design and adaptations. Main philosophy of the brand is to bring back the delights, flavors, knowledge and beauty of offering gifts and treats of Ottoman-Turkish culture to modern life and setting their direction for the future based on its unique interpretation.