Betta is an Australian owned and operated Electronics and Furniture retailing group that has been part of the Australian community since 1961. With a huge store network of over 200 stores, Betta not only has great buying power, but also has access to over 100 leading brands, such as Samsung, LG, Panasonic, Fisher&Paykel, Beko and Electrolux. Betta Home Living is the primary brand within the BSR Group. The key focus of the Group is in assisting franchisees to maximise their offering to the customer and to provide support to franchisees. BSR offers an all encompassing package to its members, including a national marketing program (both above and below the line), state of the art point of sale system and strategic merchandising strategies. BSR's Vision: To be the leading independent retailer group providing home appliance and furniture solutions to consumers. BSR's Values: The following represents core values and beliefs of the BSR Group: Integrity - To operate in an honest and truthful approach within our company structure Collaboration - To work to our best when collaborating with internal and external stakeholders of the company Community - To create a sense of conscientiousness in the local community and contribute to the national society Commitment – To commit ourselves to provide consumers with a great product & service Efficiency – To provide our members effective, timely and efficient business support