The company was established as Cargen (Pty) Ltd trading as Novel Ford in 1986. Today the company trades under the name Novel Motor Company with independant branches in, Paarl , Stellenbosch and Cape Town. The company employs 84 staff members in Paarl ,18 staff members in Stellenbosch and 56 staff members in Cape Town. All Three dealerships are fully equipped and manned to sell new and used vehicles and parts, and are able to give 24 hour after sales service. We are proud of the fact that we were able to develop the Novel trade name to an established leader within the Motor Industry. Since the opeing 19 years ago (March 1990) of our branch in Paarl Novel has been the market leader of motor sales within the Paarl area. The success of our business is due to the passion we have for our work, the way we build and keep our client base and the outstanding relationships that we have with our clients, financial institutions and suppliers. The most important factor of our success is still YOU as our client. Our slogan reads, Your Satisfaction, The Novel experience.