Executive Producer Salli Frattini, former SVP/Executive in Charge of Production for Music Specials and Events at MTV, launched Sunset Lane Entertainment (SLE) in 2008 with the production of the first-ever YouTube Live Awards. Frattini took an unmatched track record of producing iconic and groundbreaking live entertainment broadcast events and organically parlayed that into becoming the bridge between traditional broadcast production and digital platforms. SLE has become known for creating, developing, consulting on and producing multi-platform broadcast and live events and series for entertainment and sports properties, media corporations and music-related organizations. SLE is a leader in youth culture-oriented programs and cutting-edge technology. The company continues to grow its development slate, and recently created a development collaboration with MTV veteran broadcast network Carol Eng & from NBC Sports, Felycia Sugarman. The portfolio includes exceptional scripted and unscripted series, as well as sports and entertainment events and properties.