Brand data is rich and diverse. There are many stakeholders who contribute to building the data and each of them has a unique perspective given their varied functions. This fragmented view can actually become an impediment because siloed data does not tell the full story. Our approach is to mine intelligence from this vast disparate data set and deliver insights by using our proprietary algorithms and technology. In the process we help brands gain a unified view of their business, get access to real-time analysis that enables quicker business decision-making thus improving business performance and the bottom line.