Alif Theory is a revolutionary media brand that is both created by and presented to vibrant minds who are unafraid to start. With these intentions, our theory quite literally begins with the first letter of the Arabic alphabet, also know as Alif. This name proudly ties together our cultural roots with the idea of starting something from the beginning. It is not difficult to express ideas, but turning them into reality requires much more commitment. Sometimes we as creators tend to excuse ourselves because we “don’t have the right equipment,” we “don’t know the right people,” or we “don’t live in LA” and have opportunities at our feet. At Alif Theory, we believe in creating our own opportunities using the resources that are available in order to build a vision in its entirety. We trust in utilizing every drop of talent and passion to ensure we make strong connections with those that believe in our work. We often hear that a change in location, circumstances, or resources will help someone start on their dreams, but we don’t believe it matters where or what you come from, but rather what you do while you’re there. That’s our theory. What’s yours?