We believe Africa's future image will be largely shaped by the brands it is able to produce, and their ability to attract and move global audiences. We are a venture agency on a mission to build better products, better brands and better perceptions for Africa. We work to realise gripping ventures using idea-stage investments, where we put our capital and building expertise behind the promising thoughts of visionary, veteran and influential founders from the very start. We also work with founders of existing Africa-focused initiatives to craft compelling brand narratives capable of capturing global audiences.