Trace Elements was founded by Tracy Langlois on a solid platform of business, PR & marketing communications experience. Our formula for shaping, building, growing and entrenching brands is a combination of business science, real relationships and creative chemistry. We get it right by understanding the basic principles of business & aligning our clients’ objectives with in-depth market analysis & customised strategies that generate positive reaction. At Trace Elements, we know that bottom line growth is never the result of random planning. As a result, every press release, event, promotion, launch & networking exercise is a meticulously calculated, value added exercise, aimed at achieving specific, well-defined goals.