Consumers are changing how and where they shop, and more than ever, they are buying omnichannel. At The OO Consulting, our responsibility is to ensure our clients can thrive in e-commerce. We lead them to build customer values, ROI-based strategies, cost-effective digital roadmaps, and unique offerings to embrace digital innovation in perfect harmony online and offline with the heritage, traditions, crafts, and creative daring that match what customers need, want, and demand. Founded under the principles of Integrity, Innovation, and Inspiration, The OO Consulting is a boutique consulting firm providing tailor-made support to large, medium, and small enterprises in the areas of Online Sales, Ecommerce, and Omnichannel of luxury, fashion, beauty, and retail goods. We adopt the most effective tools like the Ansoff opportunity matrix (products existing/new vs. markets), the 4P Marketing Mix (Product, Price, Place, Promotion), the 3P Bottom Line (People, Planet, Profits), STP (Segmentation, Targeting, Positioning), Perceptual Mapping (quality vs. price), focusing on proper marketing mix strategies (undifferentiated/mass, differentiated/segmented, and concentrated or niche), marketing mix 2.0 SIVA (solution, information, value, access), or extended 7Ps (4Ps + physical evidence, people, process), and the BCG Growth-Share matrix (stars, question marks, can cows, dogs). The typical outcomes are 3-year plans and digital strategies. The execution of digital roadmaps is then performed by hiring web agencies, digital firms, freelancers, influencers, and IT teams, by scouting for the best solutions and tools to exceed the business goals. Areas of specialization include Social Channels, SEO, SEM, SEA, CRM, Merchandising, Buying, Allocation, Planning, Loyalty Programs, UX, UI, Branding, Conversion Optimization, and Technology, with an international outreach network covering the Americas, Europe, the Far, and the Middle East.