We create dope sh!t focused on empowering communities of color to SHFT from dreamers into doers. Through meticulously curated content, events and apparel, our sole mission is to serve as a resource for those whose voices typically stay in the shadows. We hear you, we see you, it’s time to SHFT the conversation and push for a purpose driven life - time to give the world the best version of yourself. /Culture/ is what we aim to create, one filled with a community of SHFT-ers who unapologetically keep who they are at the center while leading the efforts to SHFT the world they see into the world they need.