Our mission is to promote an honest representation of people in media. We achieve this by disclosing what aspects of a persons body is authentic on every image we authenticate. Every authenticated image is paired with a regulation which allows viewers to identify what is not retouched. By being transparent about the authenticity of their content, our clients demonstrate they are taking action against the serious issues surrounding body-image and retouching. The Founder: Trusting Pixels Inc. was founded by Alexander Jacquet. Alexander is no stranger to media industry as he has spent a decade working in the visual effects industry as a digital compositor where he created block buster pictures for "Jurassic World", "Godzilla", "300: Rise of an Empire", "Cloud Atlas", "GI Joe: Retaliation", and the hit TV series "Game of Thrones". With the ever increasing use of technology and the pervasive presence of tools used to retouch in mainstream media and on anyone’s cellphone, Alex has realized that there is an ongoing difficulty to validate content as retouched or not. This issue particularly affects the false representation of people in both mainstream media and social media, which of course, greatly impacts children and youth who are vulnerable to the content they consume without realizing what is false and what is not. It is Alexander's reflection on the negative impact retouching has on the younger generations that drove him to find a solution to this social issue. Alexander hopes that as Trusting Pixels grows people will regain their admiration for the human body and its various representations as opposed to letting technology redefine what it means to "look beautiful".