Being a trade is lonely and hard work. After all, it can be hard to focus on running your business when you’re focusing on looking after your customers. By listening and learning to our community, we’ve learned to understand what really matters to real trade professionals over the years. You know, the real ins and outs of what it’s like to be on the tools day in, day out. While there are lots of products, services and groups out there, it felt like none of them made things simpler or easier for trades specifically. Why is that you ask? Because they weren’t built with them in mind or by people that understand. We knew that things needed to change. That’s why we’re on a mission to do just that. We believe that trades deserve better. We’re Expert Trades. We make the lives of busy trades professionals easier, and a lot more fun. We’ve been doing it for over 8 years. We connect our community of over 27,000 trades with the tools, services, training and relationships they need to run a professional and more profitable business. We only offer services that we know will make a differ- ence, and only partner with brands that we think can help us on our mission of making the industry a better place for trades. Brands that can have a positive impact on our community. We’re here to help the industry too – by connecting brands directly with their audience. Whether that’s producing creative content or giving you critical prod- uct feedback directly from your end-users in a focus group setting, we can help you get a better under- standing of your audience, at speed. We put the trade first. We always have, and always will. So no more ‘that’ll do.’ There is a better way, and we’re making it happen. We’re building the community and the tools that are truly fit for the trade.