History of the group: HeidelbergCement Bangladesh Ltd, the leading building materials producer in Bangladesh, is one of the group companies of HeidelbergCement Group, founded in Germany in 1873. With its 145 years of experience in producing cement, ready-mix concrete and aggregates, HeidelbergCement Group employs around 50,000 people in more than 50 countries. Company profile: In the year of 1998, HeidelbergCement commenced its commercial operation in Bangladesh. Today it has become a major player in the cement industry of Bangladesh with its annual cement production of 2.3 million tonnes. HeidelbergCement employs 260 people in Bangladesh. By satisfying the needs and aspirations of its customers, employees, shareholders and the wider community, the company is able to maintain its position of strength as a sustainable cement provider without compromising commitment to long term stability and environmental responsibility. Brand profile: ScanCemet and RubyCement are two renowned brands from HeidelbergCement Bangladesh Limited. Both the brands produce Ordinary Portland Cement (OPC) and Portland Composite Cement (PCC), using top-quality clinker and other materials blended to create the best characteristics for the customers. ScanCement is distributed across the country except for Chittagong whereas RubyCement is only distributed in Chittagong. With a short period of time, these two brands gained is reputation as two of the most preferred brands in the country. The strong brand image and market reputation of both brands allowed HeidelbergCement Bangladesh to position itself in the premium segment.