Our mission is to build an ethical culture of science that respects animal life by promoting the reduction and replacement of animals in research, teaching and testing. To do this we aim to advance public education by providing information on ethics and alternatives to the use of animals in research, testing and teaching. Specifically, we aim to: a) Conduct research projects into the efficacy of non-animal alternatives b) Provide up to date resources and information about non-animal alternatives c) Collaborate with stakeholders in science and policy d) Liaise with researchers, governing bodies and other decision-makers about the importance of non-animal alternatives e) Encourage transparency and meaningful public engagement about the use of animals in research, testing and teaching in Canada