DRA&U is an architecture studio active in Europe, Asia and Africa with main offices in Rome, Italy and Almaty, Kazakhstan. It is dedicated to the design, management and planning of architectural works for the private sector, companies, and government. It leads medium to large-scale projects in the residential, commercial, hotelier, museums, urban requalification, exhibitions, interior design, product design, and VR/AR (Virtual Reality / Augmented Reality) sectors. The work of our studio is based on good practices combining criteria of financial and environmental sustainability, operating as a strategic partner for our clients in the development of the projects. A real challenge that requires the development of action plans able to understand social, environmental and economic change, but also customs and communication transformation.