We’re a local publication providing News, Reviews, and Event coverage for Texans by Texans. With an increase in contributors and – you guessed it – a corresponding number of monthly posts we’ve seen an increase in monthly viewership. Over the last four months, our average views are just below 20,000. We have a decent following on social media including Twitter, Facebook, Instagram, and a thriving YouTube channel. Our target reader/viewer is an activity-oriented 30-something with a passion for automotive topics. And those topics can run the gamut, from blown Hemis (Hellcat!) to way-warm hot hatches, sport bikes to sport utilities. And while most of us are willing and able to tackle tech, we collectively prefer the idea of driving a well-connected-to-the-road platform to the alternative: sitting behind the wheel – or some approximation of a wheel – of an autonomous vehicle.