In 1998, Electrum Corporation began as a payment processing company. The President of a large c-store chain recognized Electrum's innovative technology and partnered with them to create a tailor made loyalty program for his chain. 20 years later, Electrum still provides the most comprehensive and effective loyalty offerings in the convenience store industry. Our clients are ensured a consistently profitable program with high enrollment and continued participation, multiple communication channels with their customers, as well as actionable data analytics. Electrum’s technology is easily integrated across all POS systems, loyalty offerings are vast and customizable, and implementation is easy.