REWORTH simplifies the way banks and merchants interact with their customers, enabling them to understand, predict and influence consumer behavior through the use of cashback.. Financial institutions share anonymous transactional data to personalize and deliver merchant funded offers to increase engagement and revenues. Beyond customer engagement, partners benefit from 1st party data marketing, real-time business intelligence and competitor analysis. Reworth will power the future of Open Finance via its proprietary API infrastructure enabling third parties to use its rails for services such as credit scoring, fraud prevention, B2B payments, crypto access, PFM and more. The company’s business model requires no initial investment for merchants, their cost is the reward they offer and it is applied once a purchase is made. Financial institutions pay a small fee only when they make money after a transaction is done, this removes entry barriers, allowing us to give consumers a wide range of rewards that are relevant to their everyday needs.