Beaupre & Co. was an innovative, award-winning communications firm that measurably increased the value of technology, software, B2B and clean technology companies. Founded in 1983 by Andy & Karen Beaupre, the firm built a reputation for results by shaping highly differentiated strategic positions that attracted significant outside investment. Nearly 20 Beaupre clients were acquired in lucrative M&A deals cumulatively valued in excess of $20 billion. Beaupre & Co. was acquired by Omnicom, Inc. (NYSE: OMC) + Brodeur Partners. Andy & Karen joined the Brodeur senior management team for several years, strategically supporting technology, B2B and consumer clients. They left in 2017 to create a new management consulting company, Soulful Advantage, focused on discovering, developing and expressing meaningful competitive differentiation. www.soulfuladvantage.com