Fabula toys is a social enterprise driven by its mission to offer children between the ages of 0-4 years a credible alternative to screen time, and the insight that the combination of story telling and music, especially nursery rhymes, are the top drivers for digital content consumption within this age group. We design and manufacture interactive products around Early Years Learning Goals determined by the UK Department of Health, bringing popular nursery rhymes to life while exploring familiar characters, storylines, and wisdom. Fabula Toys - Every time is playtime.