My Cooling Towel™ The ultimate towel for sport and recreation, My Cooling Towel Tecknit Instant Cooling Towel is made from a new fabric that instantly cools when you. Wet it - Completely immerse the towel in Water. Pool, Sea or Tap. Wring it - Wring out all of the excess water. Wave it - Wave in the air to activate the cooling technology. The high-performance, multi-yarn cooling fibre rapidly absorbs water more than twice its weight. The towel technology works by absorbing perspiration and water into My Cooling Towel 3 part construction and moves water particles to regulate the evaporation process to keep My Cooling Towel cool for hours without feeling wet. Corporate With the founders of My Cooling Towel coming from a background in Corporate Branding and Merchandise, My Cooling Towel is the perfect fit for your brand or Company. These include Corporate wellness days Golf Days Trade Shows On-pack promotions Customer loyalty gift Sports related promotions Health awareness campaigns Branding Own Logo Branding Customised packaging options Pantone matching of fabric (minimum qty 7000) Personalised names available