CINNAM SRL is a management consulting company and a professional network focused on business and management innovation, and on sustainable market leadership enhancement. CINNAM offers its services under the guidance of Iveta Merlinova, CINNAM’s Founder and CEO. CINNAM supports You in dynamic moments and stages such as strategic change and organizational transformation, start-upping, emergency and crisis management, new offer launching, customer experience momentum, and service proposal boost, inside profit e non-profit contexts. ALDEHYDE Molecular Business Systems®, ALDEHYDE MBS® , is a registered trademark and an umbrella brand for our original approach to business modeling, management innovation and performance management. We offer our assistance within both: content-oriented projects, such as value proposition modeling, business planning, bid management, innovation management, sustainable growth, and others, and people-oriented projects, such as change management programs, creativity empowerment, individual/team coaching and mentoring for competency and knowledge improvement, and others, interdependent, complementary and, usually, combined together. Enterprises, both in service and manufacturing, as well as networks and individuals benefit from our approach. We have a wealth of experience in sectors such as facility management, automotive, health care and wellbeing, customer care, delivery and distribution services, fashion, design and food, as well as within the non-profit organizations and business schools.