The Gila River Broadcasting Corporation (GRBC) is the first Low Power Television station operating in Indian Country with both English and O’odham language programming. The Gila River Indian Community, a sovereign tribal nation, identified a need for culturally competent and respectful programming that was not available for their community members. Their vision became a reality in January 2015, when the first program was aired over high definition channels 19, 21, and 29. Local TV audiences within the seven districts of the Gila River Indian Community can look GRBC for cultural, language, public safety, education, health and wellness, news, and children programming. The plan is to generate revenue through advertising. The stations goal is to eventually produce local O’odham content by, and for, the People.