OutdoorInAsia (OIA) started as the first travel adventure center in South East Asia in 2001 and ended becoming a leading MICE event organiser (MICE stands for Meetings. Incentive, Conferences and Events). Often seen as a pioneer and a disrupter in the MICE landscapes, OIA is now morphing into a technology enabler . Who is OutdoorinAsia ? we share about our history, our vision and our mission and how it evolves through time while keeping to its core philosophy of the human adventure. Today in 2021, OIA reposition themselves as a technology enabler helping create digital human-centered customer experience. As we re-think and reinvente corporate events booking and planning through a fully digitalised experience without ever losing the service-oriented “human touch”. Our vision for OIA today is to become an enabler for corporate events, group or school travels and MICE event professionals. We are bridging between Asia and Europe and support the South East Asian MICE Ecosystem. OIA brings together the most advanced expertise, professionals, technology and tools about the MICE industry. During the 2010’s: opening up to broader range of educational services Past 2008 major financial crisis, OIA was on its way to move up the value chain for MICE content… becoming a unique Asian EDUCATION Destination Management Company (DMC). and supporting client organizations in the domains of Organizational Learning and well-being. OIA became a leading provider of CREATIVE ENGAGEMENT solutions for Corporates and Youth. Today in 2021, OIA reposition themselves as a technology enabler helping create digital human-centered customer experience. As we re-think and reinvente corporate events booking and planning through a fully digitalised experience without ever losing the service-oriented “human touch”.