What is Fanclub? Fan Club is one of the UKs fastest growing shopper marketing groups. What is Shopper Marketing? We define a 'Shopper' as anyone who is on a journey towards buying your brand. They could indeed be in a 'shop', but could equally be a diner, drinker, flyer, user, visitor, player, guest or other. We view 'Shopper Marketing' as the strategic process of developing tailored, creative marketing campaigns founded on key insights into consumer & shopper attitudes and behaviour. These campaigns are then delivered through the effective and measurable deployment of relevant media and messages targeted at each point on the journey towards profitable band loyalty. Our core services: Strategic journey planning Creative development Sales promotion Customer recruitment campaigns Loyalty programmes In-store communications Digital communications Advertising activation Our mission: To create world-class work for our clients that's delivered brilliantly. Our clients across the group: - BBC - Nokia - P&G - Sony Pictures Home Entertainment - Budweiser - E&J Gallo Wines - Mars - Abatron International