BRPR was founded by Diane Blackman and Cindy Rakowitz, two highly accomplished professionals specializing in public relations, branding, marketing and media communications – each with over 20 years of experience. Masterful publicity is no accident. Much more than PR facilitators, we are creative collaborators, opinion-shapers, and formidable advocates for our clients. We help our clients tell their unique stories, differentiate their brands, build significant buzz, and encourage prominence in an ever-changing marketplace regardless of their positioning or price point. Our overarching goal is delivering the measurable, game-changing results that our clients expect. BRPR employs a hybrid marketing approach that blends public relations and social media, ensuring clients’ brands are viewed consistently across all communications platforms in highly targeted and effective ways. We take a bare-knuckle approach to developing strategies that are relevant, authentic and powerful. By tapping into all aspects of the ever-evolving modern media landscape, we develop innovative ways to connect consumers to brand experiences. We work to penetrate new and lucrative market segments as well as maintain interest from loyalists. The agency’s creative social media campaigns tell powerful brand stories and engage consumers. We leverage our relationships with influencers to generate buzz, establish trust, and increase brand recognition and credibility. We enlist influencers, tastemakers and media who help move the needle to build meaningful relationships that support clients’ brands. Our strengths and experience have been most effective working for the arts, lifestyle brands, retail, food + beverage, entertainment, destination attractions, start-ups and consumer products. We love nothing more than launching new entrants into the marketplace and transforming them into industry leaders. We are our clients' best champion.