I Write Words That Make Your Clients Say Shut Up And Take My Money - Direct Response Copywriting I use the proven ‘3 ways to grow a business model’ in all marketing. Basically, getting more clients, getting them to spend more and to spend more often. These are the only 3 overall levers that are proven to grow businesses over and over. When I work on marketing I assume I am spending my own money even if am not. This makes my decisions and work highly accountable as I am not one to throw money away. I ensure that any business can provide a compelling answer to the question that every client needs answered. It is “Why should I buy from you as opposed to any competitive alternative, as opposed to doing nothing at all or as opposed to spending my money on something else instead. This stumps nearly every business but the right answer becomes the foundation on which all great businesses are built. My marketing is always strategy first, tactics second. Too many people try things without a proper strategy and wonder why they fail. I will never do that.