In 1907 the first batch of Halvah was produced on the Lower East Side of Manhattan where you can still buy it today. The Joyva Corporation is still a family run business. It is headquartered in Brooklyn, NY. Over the last nine decades we have developed many candy and specialty food items that have been loved for generations. Jell Rings, Marshmallow Twists, Sesame Crunch, Sesame Tahini, and of course our beloved Halvah.