The Blake Project is a strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage, moving them from brand awareness to brand insistence – where there are no substitutes. The Blake Project works as an extension of your team and brings highly regarded results oriented people. World-renowned consultants, researchers and thought-leaders with expertise from global and startup brands, global advertising agencies and top-tier universities. As practitioners and educators we prepare our clients for the journey to a bolder competitive future. We specialize in the delivery of: brand audits, brand research, brand strategy, brand positioning, brand architecture, brand storytelling, brand equity measurement, brand extension, brand licensing, brand education and training, brand culture and speaking engagements with an emphasis on branding. In addition we seamlessly support advertising agencies in the delivery of brand research and brand strategy. Our clients include Abbott, American Express, Darden Restaurants (Olive Garden, Red Lobster etc.), EA Sports, FootJoy, GE, ING, Intel, LexisNexis, National Parks Service, Unilever, Wyndham Hotels, the NBA's Utah Jazz, Philips and many other respected organizations. We publish the leading resource on brand strategy and brand management, Branding Strategy Insider.com. Every May The Blake Project hosts marketing's only issues-based, problem-solving event - The Un-Conference: 360 Degrees of Brand Strategy for a Changing World. We are expanding globally and looking for partners with established firms. Please contact: Derrick Daye Managing Partner Los Angeles ~ New York ~ Atlanta ~ New Delhi