All industries and sectors witness a point in time when a transformation occurs. We believe it is time that the real estate sector – the second largest employer in India after agriculture, is at the brink of this transformation. There are immense problems that make this sector decentralized, largely unregulated and a business where personal opinions have held superior influence. On the other hand, despite contributing so immensely towards nation-building, this sector is still looked at with a certain amount of distrust. Our time spent analyzing this industry – both from within and outside, combined with the experience we carry through associations with industry leaders, lobbyists and change-makers makes us well placed to be at the helm of this transformation.