Relationship Marketing Solutions, Inc. re-humanizes data to better connect with customers using three distinct methodologies. Step One focuses on data analytics and reinvestment reporting. Step Two matches omni-channel loyalty marketing tools with target segments. Step Three captures and keeps customers engaged with great storytelling. With over fifteen years in data analytics and loyalty consulting that has helped over 100 hospitality and casino clients, Relationship Marketing Solutions delivers the connections that companies depend upon to grow, sustain, and retain the relationships that weather market cycles, competitive threats, and evolving customer expectations. Loyalty isn't a transactional state, it's a conversation worth continuing for both the company and the customer.